From 2011. I don’t know what I had for breakfast that day.

classical life

I happened upon Los Angeles Opera’s re-designed website the other day and immediately noticed a bold, new marketing initiative designed, no doubt, to bring in the novice listener, the kind that is frightened of opera, or otherwise unsure of the art form. “Lose Yourself In Opera” the site encourages, and then offers some helpful hints on how you might go about doing that.

For instance, you might buy a ticket to something called Eugene Onegin. “What that?” you say. “From the composer of Swan Lake!” LA Opera answers. (Gosh, is Natalie Portman in it? She’s hot.)

Or how does Romeo et Juliette strike your fancy? Too French? Unsure? It’s “The World’s Most Famous Love Story,” LA Opera explains and then as it dawns on you that it’s that Romeo and Juliet you click on the icon and buy a ticket. Simple.

Getting into the spirit, I offer the…

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