Below are photo scans of a program booklet that I found, and bought, in an antique store in Half Moon Bay, CA. (You may have seen them before — I’m rescuing these from my old blog.)
It’s for a recital by violinist Jascha Heifetz, given on April 27, 1949, in the War Memorial Opera House in San Francisco. I’ve scanned every page (there are only eight) including the front and back covers, the latter featuring an ad for Chesterfield Cigarettes with Joan Crawford extolling their taste. You can print out your own replica copy if you so desire. The booklet is 9 inches by 6. Click on the thumbnail photos for full size views. You’ll find something interesting on every page, including upcoming programs with Mitropolous conducting. Incidentally, nowhere in the program is the violinist’s first name used. He is referred to simply as “Heifetz.”
Priceless. Just attended the premiere of the new documentary about him a month or two back at Colburn. There is a mock up of his office on the second floor there. Thank you for sharing.
Really enjoyed seeing your little collectible treasure, Tim. What a fun idea for collectors of both music memorabilia and vintage advertising–two things I happen to enjoy, but (until now) never thought of in conjunction with one another.
Got a kick out of each panel, especially the one extolling the sound quality to be had from listening to “Long Playing Records” on the Columbia label. (It reminded me of old LPs from my mother’s collection). Liked it so much that I even showed it to a friend and fellow classical music afficianado.
As one who frequents antique and collectible shops (especially Old Towne Orange), I now have a whole new genre of collectible to seek out during future excursions.
Thanks for providing me with a whole new inspiration.
It is not a mock up of Heifetz’s studio, it IS his studio transported to the Colburn School.